Ek'sem|pel [I´ksmbl]:
A single case that illustrates the character as a whole


/ has never looked this good


Eksempel is the love child of acclaimed designer Pernille de Place Winther. For more than sixteen years, she has set an example in contemporary designs with quality and longevity. 

“ I want everyone to be able to choose ethically produced and sustainable clothes regardless of income. That is why online sales is a sound way forward and give the customers great and affordable quality”.

Eksempel makes ready-to-wear clothes, produced with sustainable materials – The new collection is the result of several years searching and researching for new suppliers of sustainable materials including classical sustainable organic materials such as cotton, wool and silk–or the new options like lyocell bamboo and fabric made of waste.

“ I have always sought to make clothes that were long lasting and in that sense sustainable because they had longevity in a market dominated by throw-away culture. After years of designing garments with longevity as an aim, I have taken sustainability a step further”.

“Also, it was paramount to me, that not only the product itself be sustainable or as close to sustainable as possible – I also insisted on finding suppliers that have high ethical and environmental standards.”

All our garment productions are placed in Europe and our materials are mainly produced in Europe.                


/ Directly to you


Eksempel’s collection will be sold exclusively on eksempel.com.

In traditional retail the price of a garment is marked up several times. First by the design brand and then by the retail store, meaning the cost price would be marked up 6 to 8 times.

The costly sustainable materials increase the production´s costs and in order to make great and non-toxic clothes the retail store was cut out.

We sell directly to you and we also work with transparent prices.

You can follow the production cost of each item in the webshop, see what the fabric cost is, the labor cost and other costs and read about what the different costs include.

Click here to read more about our transparent prices.

transparent prices display


/ Showing

Working in a industry that has a reputation of being non-transparent, we want to support transparency by showing what, how, where. We are transparent in all we do, why not, we make good garments in a good way and we want to show you how it is done by us.

You can read about our suppliers, find their contact info and see the product journey from idea to finished design.
Click here to read more about our factories and our suppliers.


/ Rethink


We always try to rethink the use of materials surrounding our products and eliminate redundant use.

We have eliminated plastic in our product wrapping. Instead, all our products are wrapped in recycled cardboard. There are neither hangtags with style info (style no./size) nor safety pins on the garments; all information is stamped on the cardboard wrapping. Our neck-labels are made of organic cotton.

For our shipping bags we have teamed up with Original Repack, a returnable and reusable packaging system.

It is a sustainable alternative for packaging trash and throw-away consumerism. We ship all our customer orders in Original Repack. These bags can be re-used up to 20 times. In this way, we contribute to a little less waste.

Click here to read more about Repack.

repack bag with sustainable organic dress